The popularity of SMS is pretty unquestioned and justified in today’s technical world. Using messaging services one can easily connect with anyone across the globe and simultaneously communicate with them with worrying about the geographical boundaries and demographics. Furthermore, the recent studies have figured that a message once sent to the recipient is read just within three minutes of its delivery. Thus, the message gets registered instantaneously in the mind of recipients as soon as it is received. Understanding such potential of messaging services, various business units have been exploring the avenues of messaging services in business marketing. Keeping in
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