Are algorithm changes that Google releases in the form of updates useful for marketers? It all depends on how you perceive it because if you realize Google’s intention of bettering the game, it is a welcome move for marketers. By refining the rules through regular release of updates, Google raises the bar in SEO performance, and it is up to the marketers to avail the opportunity. No marketer can dare to keep away from complying with updates because they would be doing it at their own peril. Google wants that marketers take advantage of the updates and keep improving their
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