In recent years, mobile marketers have benefited from location-based services, real-time in-store offers and social media’s mass connectivity. In 2016, we’re expected to witness a new dawn of mobile marketing—one filled with advertising and outreach innovations. In the past, customers received advertising and coupons on paper. Now, mobile technology has totally reworked the marketer’s strategy. Check out the following strategies 2016 will usher in, and find out how you can harness them to reach your brand’s full potential. Strategy One: Create a Mobile-Friendly Site Too many companies need to rewire their mobile website. Fortunately, Google has completed a good bit
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