When was the last time you bought something right after seeing it? That’s rare. Modern customers now spend a considerable amount of time doing research usually by reading reviews, asking friends, and searching the web. This process is known as the buyer’s journey and it applies to B2B customers as well. Good digital marketers leverage this opportunity to pull prospects/leads down the B2B content marketing funnel to convert them later down the journey and yield maximum results. Here’s the three basic steps in a buyer’s journey: Build awareness for your product or service. As B2B buyers discover it, they determine
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